Edwards alumna receives YWCA Women of Distinction Lifetime Achievement Award
Jyotsna (Jo) Custead (BComm'75) is a longtime community leader whose more than 40 years of volunteer service has helped strengthen organizations and advance equity across Saskatoon and beyond.
By Natasha KatchukJyotsna (Jo) Custead (B.Comm. 1975) is a longtime community leader whose more than 40 years of volunteer service has helped strengthen organizations and advance equity across Saskatoon and beyond. A first-generation immigrant, she has dedicated her leadership to breaking down barriers for women, supporting inclusive communities, and guiding impactful work across sectors including health, justice, arts, and culture.
In May, Custead was recognized with the Lifetime Achievement Award at the YWCA’s 44th annual Women of Distinction Awards.
Here are five things to know about Jo Custead:
The YWCA award reflects a lifetime of service and contribution
Receiving the award is humbling and a great honour. When you volunteer for more than 50 years, you do it for your own satisfaction. The award represents recognition of these contributions.
Volunteering is driven by purpose and personal fulfillment
Custead’s commitment to volunteering was shaped early through her father, who volunteered for most of his life. Volunteering continues to provide a strong sense of satisfaction, particularly in seeing the results of her actions. Experiences such as contributing to the YWCA Hope Lives Here campaign reinforced the value of this work and its lasting impact. Walking into the completed transitional housing for women and children was a meaningful moment. Custead notes that she receives as much from community service as she contributes.
Inclusion ensures every voice is heard at the table
Inclusive communities make YOU stronger at the leadership table. Different perspectives, including those quieter board members, are important to consider. Custead’s personal experience as an immigrant woman has reinforced the importance of creating spaces where all individuals feel included and heard.
Public service milestones reflect a career of impact
Custead’s work in public policy and volunteer leadership has focused on reducing barriers and supporting equity. Her contributions at the national level, including policy work, have been recognized through honours such as the Canada 125 Medal. Leadership roles in community governance, including Custead’s role as the Chair of the Board of Police Commissioners have also been significant and rewarding.
Change begins with action and personal responsibility
If something is wrong, do not be afraid to speak up and work toward change. Be the change that you want to see. Custead’s approach to volunteering is guided by the belief that actions shape outcomes. As reflected in a quote by the Dalai Lama, "Happiness is not something ready-made. It comes from your actions."
Responses have been edited for length and clarity.
Article originally published at https://edwards.usask.ca